FOR GRADUATING SENIORS – JUNE 2 – 14, 2013. The NABEF Media Sales Institute program is an intensive 12-day boot camp where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into broadcast media sales for talented students of diverse backgrounds. The MSI program provides comprehensive training to selected candidates in the field of broadcasting to include radio, television, cable, digital and internet media. More than 75 percent of the participants are hired by media companies within one-month after their participation in the program. Why Choose a Career in Media Sales? • Media sales professionals interact with individuals in a myriad of industries on a daily basis. • Working in media sales offers impressive growth opportunities – more than 90% of media executives began their career in media sales. • Media sales professionals are often the highest paid professionals in the industry. • Working in media sales offers you the opportunity to work at your favorite radio station, television station or media company.

Friday, December 16, 2011

MSI Spotlight: Shaquana Ford

Greetings,

After MSI 2011, I continued to follow-up with every recruiter and also had a few interviews. Although I enjoyed learning about the sales side of the business, I decided that it would be great to also experience the agency side. So I came to work at Zenith Optimedia in New York. Thus far my job has been great. I began a 90 day rotational program where I was later able to work as an Assistant Planner and as a Junior Buyer.

Upon completion of this program, I was assigned the position of a National Broadcast Junior Buyer for our 20th Century Fox account. On a daily basis, I interact with sales representatives, buy commercial space, and of course enjoy all the perks of working in media while living in NYC. Even though I work late on some occasions within a high stress work environment, I enjoy waking up for work every morning and I couldn't ask for anything more.
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