FOR GRADUATING SENIORS – JUNE 2 – 14, 2013. The NABEF Media Sales Institute program is an intensive 12-day boot camp where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into broadcast media sales for talented students of diverse backgrounds. The MSI program provides comprehensive training to selected candidates in the field of broadcasting to include radio, television, cable, digital and internet media. More than 75 percent of the participants are hired by media companies within one-month after their participation in the program. Why Choose a Career in Media Sales? • Media sales professionals interact with individuals in a myriad of industries on a daily basis. • Working in media sales offers impressive growth opportunities – more than 90% of media executives began their career in media sales. • Media sales professionals are often the highest paid professionals in the industry. • Working in media sales offers you the opportunity to work at your favorite radio station, television station or media company.

Friday, December 16, 2011

Curriculum

Greetings,

This week has been intense. We underwent our first two-day curriculum evaluation session with the NABEF and the consulting team TopLine Matters. First, I gave the consultants a tour of the beautiful Howard University campus and then we all went to dinner in downtown D.C. Throughout the evening, we discussed the Institute and a number of our ideas for improvement.

The following day started bright and early. Together, the ten of us sat down at the NAB Headquarters and first discussed the current logistics of the program and then threw out as many possible updates and improvement ideas as we could think of in the moment. I believe we listed nearly 100 ideas. Immediately following, we narrowed our list down to approximately 30 "preferred" ideas, while keeping the remaining ideas for TopLine Matters to review latter.

Afterward, we began developing our ideas into a formatted potential curriculum for implementation. With the session only lasting two (2) days, everything remains tentative. However, we now have a sharper conception of where we would like to take the program in the future. I hope that the staff, faculty, industry and most importantly, the Class of 2012 will benefit from our curriculum update.
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