FOR GRADUATING SENIORS – JUNE 2 – 14, 2013. The NABEF Media Sales Institute program is an intensive 12-day boot camp where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into broadcast media sales for talented students of diverse backgrounds. The MSI program provides comprehensive training to selected candidates in the field of broadcasting to include radio, television, cable, digital and internet media. More than 75 percent of the participants are hired by media companies within one-month after their participation in the program. Why Choose a Career in Media Sales? • Media sales professionals interact with individuals in a myriad of industries on a daily basis. • Working in media sales offers impressive growth opportunities – more than 90% of media executives began their career in media sales. • Media sales professionals are often the highest paid professionals in the industry. • Working in media sales offers you the opportunity to work at your favorite radio station, television station or media company.

Saturday, December 17, 2011

MSI Spotlight: Lauren Lawrence

Greetings,

I initially had mixed feelings about starting a career in media sales. With a degree in public relations, I dreamed that my first job as a post grad would be an entry-level position at a PR/marketing firm that specialized in entertainment. However, soon after being accepted into the Howard University Media Sales Institute in April 2011, I received a call from an advisor informing me that our local news station had a position available in television sales. A short three months later, I started my career as a media sales trainee at the number one news station in Jackson, MS, WLBT-TV3 a NBC Affiliate.

While HUMSI provided me with some insight to the career of a media sales professional, experience has definitely been the best teacher. I have learned so much within these past six months of training and selling. I learned that while the word, NO will be heard often, there are great opportunities to grow, improve and adapt. I am fortunate to have been added to a team of seasoned professionals that are helpful, understanding and encouraging. Of course there are days when I am discouraged, but I use those times to take a minute, refer back to my HUMSI notes, and regroup.

Overall, my experience has been very challenging, yet rewarding. In January, I will officially become a sales account executive, and the pressure is on! However, I believe that with dedication, hard work, and much persistence, I will succeed!
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