FOR GRADUATING SENIORS – JUNE 2 – 14, 2013. The NABEF Media Sales Institute program is an intensive 12-day boot camp where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into broadcast media sales for talented students of diverse backgrounds. The MSI program provides comprehensive training to selected candidates in the field of broadcasting to include radio, television, cable, digital and internet media. More than 75 percent of the participants are hired by media companies within one-month after their participation in the program. Why Choose a Career in Media Sales? • Media sales professionals interact with individuals in a myriad of industries on a daily basis. • Working in media sales offers impressive growth opportunities – more than 90% of media executives began their career in media sales. • Media sales professionals are often the highest paid professionals in the industry. • Working in media sales offers you the opportunity to work at your favorite radio station, television station or media company.

Thursday, January 5, 2012

MSI Spotlight: Alexis Cook

Greetings!

My name is Alexis Cook and I am a Advertising Account Executive at AT&T. I started working for AT&T in September of 2011 and I absolutely love my job. Although AT&T was not one of the recruiting companies at MSI, I still give credit to the 2011 Media Sales Institute for introducing me to this side of the multi-media and advertising world.

AT&T is one of the nation's leaders in small business advertising. In short, I help my clients come up with affordable, effective and lead generating advertising programs that give them a great return on their investment through direct mail, online, digital, mobile and on-air venues. Some of my clients have been advertising with us for years, while others may have just opened their business in the last week; whatever the situation, I find out their advertising goals and help them come up with an advertising program to fit their needs.

MSI was great to me for several reasons:

1. I met a lot of great companies and contacts in the media, sales and communications industry.

2. I learned the nuts and bolts about all types of media sales. This knowledge not only helped me to impress my interviewers, but it continues to help me stand out among some of my more seasoned co-workers and our competitors by giving me the well rounded advantage to be able to come up with competitive ways of positioning our products to potential clients.

3. It boosted my confidence as a future sales/marketing/advertising professional and gave me more job options. By the end of July, MSI granted me over 12 interviews and several job offers with some of the nation's top communications/ media companies.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)