FOR GRADUATING SENIORS – JUNE 2 – 14, 2013
Are you an outgoing, ambitious, goal-oriented person interested in media? Consider applying for a fellowship to participate in the NAB Education Foundation's (NABEF) Media Sales Institute (MSI) and you could begin an exciting career in media sales upon graduation from the renowned MSI program at Howard University!
The NABEF Media Sales Institute program is an intensive 12-day boot camp where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into broadcast media sales for talented students of diverse backgrounds. The MSI program provides comprehensive training to selected candidates in the field of broadcasting to include radio, television, cable, digital and internet media. More than 75 percent of the participants are hired by media companies within one-month after their participation in the program.
Why Choose a Career in Media Sales?
• Media sales professionals interact with individuals in a myriad of industries on a daily basis.
• Working in media sales offers impressive growth opportunities – more than 90 percent of media executives began their career in media sales.
• Media sales professionals are often the highest paid professionals in the industry.
• Working in media sales offers you the opportunity to work at your favorite radio station, television station or media company.
If you want a job that is challenging, rewarding and offers new opportunities every day, then a career in media sales is right for you!
What Will You Learn at the Media Sales Institute?
Chief executive officers and top executives from major media companies teach curriculum sessions on the following topics:
• Media Introduction: TV, Radio, Digital, Cable
• Effective Listening and Questioning Skills
• Real-Life Application of a Client Case Study
• How to Create an Integrated Media Campaign
• Conducting a Customer Needs Analysis
• Metrics and Measurement (Arbitron and Nielsen)
• Effective Sales Presentation Techniques
• Resume Building and Career Coaching
• Communication Skills for Business Today
• Prospecting Tools and Closing Tactics
What the Graduates Have to Say About the Media Sales Institute
"It boosted my confidence as a future sales/marketing/advertising professional and gave me more job options. By the end of July, MSI granted me over 12 interviews and several job offers with some of the nation's top communications/ media companies.." - Alexis Cook, Advertising Account Executive at AT&T
Companies that have Recruited at the Media Sales Institute:
• ABC
• Atlanta Journal Constitution
• Beasley Broadcasting Group
• BET
• Bonneville
• CBS
• Clear Channel Radio
• CNN/ Turner Broadcasting System
• Comcast
• Cox Media Group
• Cumulus Broadcasting
• Emmis Communications
• ESPN
• Fox
• Gannett
• Hearst
• Hubbard Radio
• ICBC Radio
• Katz Media Group
• Meredith
• NBC Universal
• Radio One
• Scripps
• Sinclair Broadcasting
• Time Warner
• Tribune Broadcasting
What the Recruiters Have to Say About the Graduates of the Media Sales Institute
"I very much enjoyed this experience and would look forward to participating again. I am so impressed by the quality of training they received and really appreciate seeing the result of those efforts. Thank you for allowing us the opportunity to participate." –Julie Nelson, recruiter for Sinclair Broadcasting Group
Selection as a Fellow of the Media Sales Institute Provides For the Following Benefits
• Full admission to the Media Sales Institute, including meals and housing (value of $3,000+);
• Networking opportunities and career counseling with industry executives;
• The opportunity to build a peer network of media professionals;
• The opportunity for one-on-one interviews with media companies across the country;
• Ongoing support via online professional networking and webinars; and
• The prestige associated with receiving the NABEF Media Sales certification.
For more information or to apply now, please visit:
http://communications.howard.edu/partners/media-sale-institute.htm
